Big corporations needed to see the adverse effects of an unsafe Tubbataha. And an unsafe heritage site poses a significant threat to its inhabitants, 13 of which are sharks currently ranking in the IUCN Red List. We portrayed them exactly how we picture them ending up in the years to come without proper protection: dead.

Tubbataha is home to a diverse marine life, including 13 species of shark that are under threat. Postcards were developed featuring the 13 species of shark that consider Tubbataha their home. Different sharks were illustrated in realistic and encyclopedic detail, and portrayed dead and extinct in each one.

The postcards were an effective way of bringing the plight of Tubbataha and its endangered sharks to those who have never visited the site and thus, remain ignorant to its problems.

After receiving the postcards, several corporations and benefactors have pledged to fund ranger stations in Tubbataha to deter illegal fishing activities.