Demonstrate T. Rowe Price as a financial leader who understands today’s complex global economy.

This campaign explores how one seemingly unrelated happening in the world’s economy is in fact related to an unexpected other, a market butterfly effect.Each spot demonstrates the unexpected market chain reaction, starting with a visual thread (ink, rice) that begins the chain reaction and runs throughout, interconnecting each scene. This hybrid animation silhouettes live action movement and overlays an organic texture over it. The transitions are smooth as we move from one market force to the next.

The work has generated a lot of positive attention in the press and on the web, which is amazing for a brand that rarely gets talked about outside of investment circles. Some of those websites included: creativity-online.com, AdRANTs, Motionographer, ADFREAK.com, adforum.com top 5, adsoftheworld.com, coloribus.com, advertolog.com and more.