A new efficient online format was required to counteract the high clutter of existing ones, promoting Bank Austria's financial security policy, targeting young families. Austria's online site with the highest reach (www.orf.at) offered big space never used before. Due to its size and appearance, this online format gave the campaign's key visual a much higher exposure and allowed a faster and higher reach than any other online format known. Reaching more than 60% of the online users in one single day, the Sitebar provided an outstanding cost per point.