A hole was cut in a full-page insertion in one of Austria's largest newspapers. Readers putting their face through it became the main character of the ad. Trams were covered with stickers, showing a side view of a limousine with dark windows, had only one transparent window displaying a passenger inside, appearing as the character of the ad. Billboards, backlit posters and Internet pop ups also presented the exchangeable character of the ad.

During the campaign the BA-CA investment fund turnover increased by index 180 in terms of value. Impact of print ads: awareness index 182, acceptance index 123 - versus branches average.