not applicable in this case

Our online platform (kbc.be/thetalkhalfway) was the campaign’s central hub. Via this online tool, visitors could select the call center agent that matched their profile best.

One click on the chosen profile allowed a phone call or video chat with the agent of their choice. Video banners showed available call agents in real time, directly leading to a video chat. Additionally, radio and print ads were used to attract traffic to our oldest call center website.

As for the social experiment, every table reached a consensus.

In the week before Pukkelpop, more than 120,000 youngsters watched the video.

High engagement: 75% watched more than 3/4 of the movie.

Video view-through rate was 35% (versus the KPI of 15%).

Free press exposure (GVA, De Standaard, Het Nieuwsblad and Radio1 held a 20-minute discussion about it on its show ‘Hautekiet’).

Free media editorial value of €76,000 (versus PR investment of €9,832).

7,45% increase in Facebook fans.