Insight of the idea, 60% of consumers in Belgium buy online, but only 22% of small businesses have a webshop. It added an element of urgency as many foreign webshops like Bol.com and Coolblue are gaining marketshare. However, research shows that consumers prefer local Belgianwebshops. In addition, 87% of small businesses are aware they should start investing more in digital and in a webshop. The main reasons for not doing so : Small businesses have no idea whether their product will sell online. Have no resources to manage logistics. And have no idea how to generate traffic to their platform.

That’s why KBC created the Pop-upWebshop, where small businesses could test whether a webshop would be beneficial for them. KBC looked after the set-up, logistics and promotion of each webshop.

For those who didn’t get a chance to test the Pop-upWebshop, educational seminars were given about how to start webshop.

Local business owners are reluctant to put their business online. To get

them on board, clear proof of partnership and expertise was essential. Not by

doing it for them, but keeping the entrepreneur in the driver’s seat,

thus ensuring a successful online business.

KBC created the Pop-upWebshop, small businesses could test whether a webshop would be beneficial for them. KBC looked after the set-up, logistics,promotion of each webshop.

Entrepreneurs could sign up for one of the spaces in the webshop. After the campaign, results were analysed and each entrepreneur received a personal strategic recommendation how to proceed with a webshop.

KBC targeted online shoppers to create traffic to and sales for the

Pop-upWebshop. KBC-branded ads boosted topofmind awareness of KBC as an e-commerce partner for local entrepreneurs.

For those who did not get a chance to test the PopupWebshop, educational seminars were given about how to start a webshop.

1. The awareness of KBC as a bank offering solutions for e-commerce doubled (from 26 to 54%).

2. Generate traffic and leads. The campaign pushed the participants into starting their online business. And it inspired others to really take their vague online plans serious. During the 2 weeks we launched the offer, more than 600* entrepreneurs applied to try their business online. 10 of them where chosen to participate in the campaign. Over 50 000 online customers visited the brand new webshops in their first days, building a large customer base in just a few days. The entrepreneurs who didn’t participate in the campaign got offered a webshop-bootcamp. 1 in 3 decided to participate and became a hot lead for e-commerce.