Cannes Lions
KING JAMES, Cape Town / ALLAN GRAY / 2006
Overview
Entries
Credits
Description
For the last 31 years, Allan Gray has been an investment company with an unrivalled track record. The objective of the ad was to illustrate that everything in life is transient. Yet Allan Gray appears to consistently be a top investment company. The lyrics of the music track was written by agency to help illustrate the idea. The track deals with the death of someone’s beloved goldfish “Percy”.
Similar Campaigns
8 items