Transform a strong but invisible asset management firm into a known, credible leader.

Create a series of visuals that use graphics from the financial world (pie charts, bar charts and graphs) to reveal the hidden traps that aren’t always so obvious when you invest.

The campaign succeeded in giving Invesco a unique visual approach to tell their philosophy in any form (television, print, outdoor and digital). Now financial advisors and investors know what Invesco stands against and what they stand for because they stand out in the category.The work reflected the company’s philosophy so well that Invesco asked to have a series of posters made as inspiration for their own employees.