We selected houses to be venues for wild insect parties and announced them by sticking our miniature posters at the bottom of each front door. The posters were designed as cool and irresistible party invitations to the insect population. The reverse of each mini-poster revealed the Allianz House Insurance offer.

The tiniest poster by Allianz became talk of the town. It spawned newspaper articles in local press. A high awareness level resulting in thousands of visits on the webpage, 5% more requests and high recommendation rates for the Allianz House Insurance.