Egg brief - create a microsite to extend the latest Egg advertising featuring Brilliant Industries - fictitious developer of novel financial products and services. Brilliant Industries was created as a parody of the classic American company - sincere, over the top, accessible, and there to service the needs of the customer. The site treads a fine line between reality and mockery - almost plausible, but ultimately, tragically flawed. Poke recommended that Brilliant Industries must provide exclusive online e-solutions. These are by design participative and viral - encouraging visitors to sign-up and send onto their friends. 'Urn-O-Meter' - a second-by-second salary tracker. Convert your payslip into beers, cars and holidays - seeing how long it takes to earn that much needed pint. Alternatively, track someone else's earnings and see how much they earned for that cigarette break. 'Collect-O-Matic' - the first peer-to-peer virtual debt collector. Having problems getting someone to pay back a friendly loan? 'Collect-O-Matic' will encourage them to repay their dues. 'Really Big Money' - install yourself as head-of-state and see your face on the currency. Handy denominations make change unnecessary. Print large and distribute liberally. BrilliantIndustries.com has received media acclaim for its careful balance of visual and written humour - in a traditionally boring sector.