90% of Chilean drivers can't help checking their mobile phones while driving, specially during traffic jams. This behavior, is the third cause of traffic accidents in our country. Which is why we needed to get their attention, with something that happened inside the cars, the GPS Voice Navigation and the social networking. This way, we illustrate them a different result, when combining social media and driving. A result that they could only relate by experiencing an accident, which is what our job means to avoid.