We changed the entire visual identity of Danske Bank for 4 weeks. Not only in ads or marketing, but the entire facades of the bank were changed overnight - all over the country. Overnight, the blue and white identity was replaced with a black and yellow profile. In the windows, yellow signs read: "Just to remind you that we're one of the cheapest banks in the Country". After 4 weeks we changed back.

- Danske Bank is no longer regarded as more expensive than its largest competitors.- Price satisfaction is now at 96% among present customers.- The positive image went from 76% to 84% after the financial crisis.Source: BrandIndex