Cannes Lions
M&C SAATCHI, Sydney / ACREIS / 2006
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A cleaner is seen sweeping a hospital floor until he stumbles across a defibrillator. Bored and alone he picks up both paddles. Switching the machine on and realising no-one else is around to test his new found toy on, he begins to apply the machine to his chest... There are some things you should only do once, like paying bills.
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