Viral activity in a bid to encourage users to sign up for the new card online via promo website. Promo website allowed users to define their city-double airport by matching the first letters of person’s name with IATA codes used by civil aviation, share results on social networks and win the prizes - 200 000 miles from Aeroflot Bonus (frequent flyers reward program from Aeroflot).

Promo mechanics:

Promo mechanics was based on promo website, that allowed users to define their city-double airport, share results in social media, register in promo campaign and get a chance to win 200 000 miles from Aeroflot Bonus.

We used the following engagement tools:

- promo web site (www.sberbankaero.ru)

- video reel

- interactive video (VPAID)

- web banners

Time of activity: July 19th - August 15th 2017

Within 4 weeks of promo campaign:

Over 9.5 million views of ad video

More than 1 million unique website visitors

More than 200 thousands shared the results in social media

The number of demand for the card increased 3 times within promo period

ROMI - 256%