After extensively evaluating numerous, demographic-relevant opportunities in Europe, we found that aligning with one of the biggest pop-cultural events of the year, The Rolling Stones European “Bigger Bang” tour, provided American Express with the surefire opportunity to elevate presence in the European marketplace and really engage their target consumer. Further, the tour occurred during a period where their competition was very active supporting their own major sponsorship platforms throughout Europe (Visa: Olympics, MC: World Cup) and it was crucial that breakthrough was achieved through an integrated activation program.

•Ticket Access:oTickets sold in the exclusive Early-on-Sales period to Amex CMs eclipsed goal by 285%oRegional first for AmexoEstablished card acceptance relationships with 5 new merchants, previously not accepting Amex•Premium Experience Access: oHighest response rate ever for Premium Offer Group to dateoFirst wait-list dynamic incited by offer•Band Access: oClick-through for Online promo nearly double industry & brand averagesoResponse for Virgin Radio UK SMS promos more than 3x any promotion to date•First Amex promotion crossing business units = unprecedented additional charge volume