This ad for HSBC is part of a campaign, which looks at the different ways people value money and their financial responsibilities.It features humble Chilean Fishermen who after many hours of hard work with little results, pull in a catch with an abundance of fish.

The problem is, they have also caught a dolphin.Faced with this dilemma, the senior fisherman’s ‘Responsibility’ forces him to cut the net. This sets the dolphin and all the fish free, rather than selfishly sacrificing the dolphin.The voice over then explains, ‘At HSBC, we understand that peoples values influence their financial decisions’.