The NAB 90-second launch commercial was designed to completely re-set the way consumers see one of Australia's oldest banks. With a new, very non-bank campaign platform of confidence.The 90-second 'Launch' TV commercial shows how a little confidence can go a long way to creating a big life. In it we follow the journey of our everyday hero as his day unfolds. From the moment of his first small accomplishment, we watch as his confidence grows. With each challenge overcome, he takes bigger and bigger challenges, until he finally conquers his lifelong dream.