Synopsis:In a world of increasing sameness HSBC developed a campaign to explore their brand belief the potential for difference. This website provides somewhere people the world over can air their views and see the views of others.Objectives:· Provide an environment where visitors can express a point of view on a range of topics.· Showcase the advertising, allowing visitors to interact with them.· Collect global data, allow visitors to manipulate it and discover similarity or difference.Target Group:Anyone who enjoys human diversity - open-minded, outward looking, optimistic, cosmopolitan and future orientated people.