In Global Citizen, Richard Ayoade strides through a variety of scenes emphasising the international aspects of everyday British life.

He starts the day in a coffee shop with "A Colombian, a Guatemalan or a piping hot Costa Rican," and ends it with Chinese, Italian or Indian cuisine.

In between, he stops to appreciate German and Japanese cars, American movies watched on Korean tablets, Siberian dogs, Brazilian footballers, and Swedish flat pack furniture.

Emerging from a very British model village, Richard concludes by saying: "We live on a wonderful little lump of land in the middle of the sea. But we are not an island. We are part of something far, far bigger" before showing how the UK fits neatly into a puzzle of the world.

Set to Edward Elgar's Nimrod and peppered with visual references of different countries throughout, the ad ends with HSBC's new global tagline "Together We Thrive".