Cannes Lions

FINANCIAL SERVICES

LOWE CHINA, Shanghai / ALIPAY / 2012

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In China, a by-product of prosperity is the loss of honesty. "Who can one trust?" is becoming a serious social issue...The world’s largest online payment platform, Alipay has taken on the mission to remind people about the value of trust. This is relevant to a financial institution like Alipay, whose brand promise is “Trust”.The viewing number is still rising everyday…

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