Through this ad we had to promote the First Step Programme of Sharekhan, an online trading portal. First Step is a start up kit for people eager to invest in the stock market, but don’t know how to go about it. We wanted to bring across the point that investment is one of the crucial decisions in life and needn’t be postponed every single time. Sharekhan will guide you through every step. All one needs to do is take the initiative, the First Step!