We parked decorated cars with romantic messages and ornaments, just like youngsters use when declaring their love publicly. The interventions were done in the main universities , where the young female population is already old enough to formalize a romantic relationship.

When the girls approach the decorated vehicle, they discover the message alerting them, helping them see the difference between a love gesture and one of possession.

• Research and data gathering

Facebook, Twitter and Instagram follow #mujersinviolencia #bhdleon

https://www.instagram.com/p/BcGRXzUhUIq/?tagged=mujersinviolencia

https://www.instagram.com/p/Bcds39YFa2L/?tagged=mujersinviolencia

https://www.instagram.com/p/Bb6-Xr9FDMT/?taken-by=bhdleon

We parked decorated cars with romantic messages and ornaments in the main universities. When women came close, they discover the message alerting them.

We supported the action with disguised possessive messages in social media.

• Implementation

We decorated cars with romantic messages and ornaments, then parked them in the main universities. Between the decorations women could find a sign alerting them, helping them identify the signs of a possessive man.

• Media channels and integration

We filmed the intervention and shared it in social media, spreading the message. The audience became the voice of the action sharing their opinion and getting involved in the conversation.

• Timeline

From November 29 to December 1st

• Scale

The message was received all over the country.

Action/business results – sales, donations, site traffic, achievement against business target

Free press

• Outcomes/awareness - change in behaviour, reach, public opinion, content response

The intervention became relevant in the media, becoming the main subject of the debate how violence can be disguised in love. We provoked a conversation between women helping them open their eyes. Women became the main influencers of our message, teaching each other how to identify the signs.