The Northwestern Mutual brand no longer desires to remain reserved and unassuming. Instead, in 2007 their approach to communications will mirror how they act as a company: bold, with a sense of pride and confidence. Past interactive campaigns failed to make a big impact or to create a strong correlation with the traditional campaign. The new interactive campaign is required to be integrated with the established traditional campaign ‘Interrupted Moments’. Moreover, the Digital campaign is required to provide an innovative, interactive online experience representative of a powerful human truth -- that people take unresolved issues with them.