TASK:Increase brand awareness for Visa in association with a Robbie Williams partnership and traffic primarily on visa.de, secondarily on rw.com.Pick up the thread of the new Visa campaign "Love every day".STRATEGY:Communicating the world"s first online remix studio for Robbie Williams.Visitors of the website are invited to remix one of Robbie's songs. All remixes will be posted on the website and all other registered visitors can vote for the best remix.The best remixers won a special V.I.P. tickets for the upcoming Robbie Williams tour.RESULT:More than 1,518 remixes on the website with over 800 votes per entry.