Cannes Lions
PROXIMITY COLOMBIA, Bogota / VISA / 2010
Overview
Entries
Credits
Outcome
100 journalists received a copy of the leading current events magazine in the country, 28% of them made comments about it on air time.The comments triggered the number of visits from 1,889 to 9,462 per day.Earn media value at US$ 48,000.Besides, the campaign got an 8% growth in turnover for Visa in a year in which the credit card expected a decrease.
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