Perceived as a UK centric newspaper, the FT was being overlooked in favour of US based business news providers. The Challenge was to make the FT’s content relevant to US business people.FT Graphic World:A series of giant infographics that revealed surprising, sometimes alarming facts about world business to New York commuters.We projected the interactive infographics in Grand Central Station to show US business people that they need to understand global business if they want to remain number one.

In short, if they want to stay on top of the world, they need the FT.The resultsWe stopped thousands of business people in their tracks and got them thinking again about the US’s place in the world and the FT’s place in American business.Films of the infographics have had 35 000 hits on Youtube and over 2 million impressions on Twitter so far, and we’re only 3 weeks into the campaign.

http://ftgraphicworld.ft.com/