The idea was a simple one: to demonstrate how any home can look a lot cozier with a dog in it. So we partnered with the city's major real estate websites and instead of flooding the sites with banners and ads, we used the same language they use to advertise properties: photos. We took the usual photos showcasing the properties. And then we took the same photos again, but this time with a dog waiting to be adopted occupying the otherwise empty spaces. Next to the dog we placed a sign that said: "I can come with this home for free". People could get the apartment with a dog for free.

We partnered with major real estate websites with a monthly traffic of thousands of people looking for a new place to live, and took the usual photos that showcase the properties, but then took more photos of them with dogs in the same spaces. People who went in looking for new homes found apartments with dogs that could come with the property for free.

But we didn't want to look like advertising for a brand or NGO, we wanted to look like the dog was part of the content that could come with the home. No phone number of Bogotá’s Environmental Agency or logos where placed. Each dog was assigned depending on the characteristics of the home, e.g. depending on space you would get a small, medium or large dog to match.

- Over 3.7 million views.

- Over 20 million impressions on Social Media.

- Over 100.000 interactions.

- Bogotá's Environmental Agency's website grew its fan base by 392%, and interactions grew by 372%.

- 100% of the dogs featured in the apartments were adopted, over 50% of the dogs kept by the Agency not featured in the campaign also found a home.

- A long-term platform for the animals of Bogotá’s Environmental Agency was established.