To increase their market share, this Hotels.com campaign aimed to increase awareness of the new Smart Shopping innovations. This film was focused on the Property Comparison tool in particular, positioned as a way for consumers to be wooed by hotels - not the other way around.

Bringing to life the lighthearted, flirtatious feel of using the tool serves as a cheeky way to differentiate Hotels.com offerings from competitors.

From the beginning, we knew that "Don’t You Want Me" would be the centerpiece that we’d build the film around. Forming the creative concept around the music heightens the storytelling in a unique way. Flirty and fun, it tells the perspective of the hoteliers in the film to a T. It’s energizing, upbeat, and lively, just like booking a hotel should be. An iconic song, it’s immediately recognizable and resides deep within the consciousness of pop culture. The catchy tune hammers home the key campaign insight - hotel shopping should feel like a fling, not a chore.