Make the refugee story uniquely personal by allowing users to experience a refugee’s journey of survival through their own phone. Using the familiar functions of the phone – picture gallery, messages, phone calls and videos – the app creates an entirely new OS within your phone.

Working alongside the UNHCR, we interviewed a series of refugees and constructed a storyline made from real-life events. The ‘Finding Home’ app puts you into the shoes of 16-year old Rohingya Kathijah as she is forced to flee her home. The complex and nuanced refugee story of searching for shelter, unscrupulous adults, supportive communities, and the plight of a person with no legal status unfolds in your hands. Now you have to make the decisions needed to survive.

The storyline of Kathijah was built from a series of interviews and testimonies,then translated into the language of a smartphone interface:

MESSAGES - All conversations were drafted as complex intertwining dialogue trees, creating different outcomes dependant on the users’ response.

IMAGES - Via UNHCR two Rohingya refugees were cast as the main characters – Kathijah and Ishak.

VIDEO – Bespoke films were shot, inspired by the true events.

It took almost 5 months to conceptualise, plan, execute and launch the project. 'Finding Home' was launched on 25 April at UNHCR HQ, Kuala Lumpur with local and international press present.

UNHCR recognised the app as an educational tool, appealing especially to teens. As a result ‘Finding Home’ is now a part of their school visits throughout Malaysia.

In late May, the UNHCR plans to publish the app via their global platform – reaching all 128 countries where they are present.

In the first week of Launch:

- Downloaded in 23 Countries

- 130+ pieces of International coverage amounting to USD1,135,000 worth of PR value

Used by UNHCR Malaysia as educational tool for Schools.

Placed on UNHCR Global digital platform – accessing 128 countries.

Presented to UNHCR Global Digital Council for innovative fundraising.