Cannes Lions
DDB, Dubai / COMMITTEE OF ORGAN DONATION IN LEBANON / 2011
Overview
Entries
Credits
Description
To design the corporate identity for an organ donation initiative, while keeping in mind the sensitivity of the subject.
Execution
When you pledge an organ, you gift someone a new life. We simply brought this insight to life through our design.
Outcome
The organ donation initiative has just kicked off and the response to the corporate identity has been encouraging. The simple representation of organ donation through the message of 'gifting' has been noticed by people and well appreciated.
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