January is the month that many people choose to take the first steps toward their goals and one of these goals is getting in shape, which is why so many decide to join a gym or a fitness center around the New Year.

Unfortunately, their motivation doesn't last long: 80% of people who sign up for the gym stop going after one or two months.

For 2013 the Universal Gym wanted to reduce the number of desertions and motivate people to stay in the gym and achieve their goals.

During each signup, and as part of the first interview the instructor asked people to record a video of themselves telling their goals and also their commitment to achieve them. If after three weeks, someone stopped coming to the gym, he or she received a message via cell phone that said "you just received a message from you", and a link. After they hit the link it loaded the same video that they recorded some time ago.

This is a common insight on every gym around the world, lots of people enter but very few stay with discipline until they reach their objectives, that's the main value of this idea, that people received a challenge from themselves, which motivate them to go back and do it. That is the only way for the category in which we can make people come back to the gym, by touching their egos and challenging them (actually they did this alone).

95% percent of the messages sent were opened.

85% of people saw the complete video.

The desertion rate was reduced to only a 20 percent during the first quarter of the year.

Adidas partner with us and produced branded t-shirts for the people who decided to comeback.

Universal Gym decided to give a 30% discount on the monthly payment to give an extra motivation to people.

This is a common insight on every gym around the world, lots of people enter but very few stay with discipline until they reach their objectives, that's the main value of this idea, that people received a challenge from themselves, which motivate them to go back and do it. That is the only way for the category in which we can make people come back to the gym, by touching their egos and challenging them (actually they did this alone).

95% percent of the messages sent were opened.

85% of people saw the complete video.

The desertion rate was reduced to only a 20 percent during the first quarter of the year, which meant that the business didn't decrease as it usually does in this stage of year.

Adidas partner with us and produced branded t-shirts for the people who decided to comeback.

Universal Gym decided to give a 30% discount on the monthly payment to give an extra motivation to people.