Cannes Lions
BROTHERS AND SISTERS, London / THE FABLEISTS / 2014
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Finn is an 8 year-old boy from East London.
He is obsessed with skating. Every weekend he and dad skate through the streets and wastelands of London.
We wanted to capture the freedom of youth lived with boundaries, without financial pressures, pure and beautiful.
The contrast between Finn's young life and the life of an 8 year old in a sweatshop in Bangladesh.
We want parents to think about the choices they make when they buy clothes for their kids.
They have a choice.
That choice is the Fableists.
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