Fintonic is a free web tool that unifies all your accounts, cards and investments in a single place, managing and showing your expenditures in a user-friendly display that –best of all– helps you save.

Using the tool requires a little bit of effort but also great rewards. With this as our inspiration and under the claim 'Your accounts in shape', we decided to create the first gym that teaches you to save. A giant, fun demo of the online tool to spread awareness through the media and with consumers and get them talking about it.

16 interviews with Fintonic spokespeople, more than 300 clips in the media, more than two hours of radio and an estimated audience of 84m people made us see that television, radio, bloggers and non-finance experts had understood our message. We multiplied the client’s investment by 10, showed how useful and beneficial Fintonic is in a friendly and easy-to-understand way for the average person and were able to renovate the way financial communication is done in Spain within a complicated context.