Cannes Lions

Fireworks

SOUP FILMPRODUKTION, Berlin / SONY / 2016

Film
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The show-stopping fireworks display demonstrates the stunning picture quality of BRAVIA 4K Ultra HD TVs, celebrating the best of its clarity, colour and contrast.

To experience the magic and beauty up close, drones cameras were used to fly near the fireworks and capture never-been-seen before footage.

A mix of bespoke hand crafted fireworks were used in the making of the ad.

Sony launches its latest advertising campaign which ‘celebrates every detail’ of its Ultra HD TV.

The ad, made by Californian based director, together with production company Soup and ad agency DDB Germany, is made up of a combination of different shooting methods and angles, and sets out to capture people’s view of the fireworks going off around the city’s streets, watching the magic of the night-time sparkling sky lighting up from different locations, culminating on a rooftop, where viewers get a close-up of the beautiful patterns over the high rise skyline.

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