Cannes Lions
THE WAY YOU ARE
LEO BURNETT FRANCE, Paris / SAMSUNG / 2015
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Overview
Entries
Credits
OVERVIEW
Description
There is no restriction in France concerning the smartphone market.
Execution
The experience The Way You Are was posted on Youtube supported by media buy.
'A website, named thewayyouare.samsung.fr, was created for our audience to discover the Film, the making-of of that experience and of course, all the Samsung Galaxy A range.
Outcome
The film « The Way You Are » was seen more than 6 million times on YouTube in only 2 weeks.
Tweets were sent non-stop every 2 minutes.
Articles appeared online by the thousands.
And the most important the launch of the new Samsung Galaxy A was a real success. Increase of sales more than 40%.
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