The line on the hand reads:"You're a jerk if you mess with fireworks". 3. To reduce the numbers of victims. 4. In addition to tradfitional media such as Print ads, TV ads, Outdoor posters and Internet (www.rundl.nl) we have created other moments at which we confront people. The above mentioned ‘Waving Hand’ for example. In everyday like we know this hand to be a cheerful gadget that you would place on your car windows. Now it is maimed. The fingers have been removed. The lines read: “You’re a fool if you toy with fireworks”. This hand has been handed out among all motorists in The Netherlands 1. The creative team have come up with the idea for the concept. 2. The entire “Fireworks” campaign has been developed in order to confront potential casualties of firework accidents at any given moment, at any given place with the consequences of their irresponsible behaviour. Non traditional means, such as this ‘Waving-stick-on-your-car-window-hand’ are a means to bring it peoples’ attention that you can very easily loose your fingers when toying with fireworks.

1. The creative team have come up with the idea for the concept.