PLEASE NOTE: This entry has an AVP – please watch the video before voting.How do we make people listen to something, no one wants to hear about?By inventing a radio noise-guessing game called "What’s that noise?", where we aired for several days a special noise: it occurs, when someone whacks a seal pup over the head with a baseball bat.Of course we simulated the noise with a watermelon.People were calling to win the jackpot and were guessing for days.

Thousands of listeners were involuntarily involved in animal welfare.And as no one managed to guess correctly, we could donate the €9,000 jackpot to NOAH, to support their combat against the hunting of seal pups.