There is a general rule veterinarians always says to first time puppy owners:

"you can't take them out for the first 90 days or he might get sick"

That means that during this time your house is now its personal bathroom.

In Colombia people use newspaper sheets as a tool to teach the dog where to pee at home.

And that's why we created an eco friendly calendar made of newspapers sheets with helpful tips for new puppy owners.

90 tips for the owner, 90 sheets of paper for the puppy to use.

First we talked with the Colombian Veterinarian Association, and together we established 90 vital tips for new puppy owners, then we created cool illustrations with these tips. Then we started collecting newspaper sheets and with the silk screen print technique and eco friendly inks created our calendar.

1000 calendars were send along with a free sample during mid December and mid January.

70% of our database picked Dogourmet as their first choice.

The people who received the calendar started talking about it, making our database grow because more people wanted to have their very own calendar.

Thanks to the success of the calendar, it will be issued 3 times a year.