Cannes Lions
F/NAZCA SAATCHI & SAATCHI, Sao Paulo / BOTICARIO / 2019
Overview
Entries
Credits
Background
The Asian elements give the perfume the aura of wisdom and courage of the oriental warriors. And, therefore, its launching campaign works around the idea that Quasar Brave awakens the inner strength and gives the courage to face the tensions of real life. Such as the fear of speaking in public.
Execution
For the careful execution of the special effects, which expresses realistically an atmosphere of tension, the post-production team featured professionals who have worked in the production of TV series acclaimed worldwide for the quality of their visual effects
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