Zaad Amber is a new Boticário men’s fragrance with amber extract. The packaging is directly inspired by this stone’s attributes, such as transparency, colour and shape. These features highlight the perfume’s flask, allowing for light to pass through and ensuring a unique effect.

A box designed with a LED system, which is activated when the box is opened. The lights bring life to the flask, enhancing the perfume’s attributes.

52% of the journalists have written articles about the launching, with great remarks in the media. They were so charmed by the gift that they have highlighted not only the perfume, but also the special packaging in their articles.