Cannes Lions
CANADIAN TIRE CORPORATION, Toronto / CANADIAN TIRE / 2018
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This is the story of personal sacrifice and the lengths a father will go for his son. Somewhere in Canada, a father attempts to use a sledge hockey rig. We can sense his personal struggle as he tries his best to master the craft.
When the father leaves the ice, we learn he wasn't using the rig for himself, but rather, learning how to use the sledge so he could better teach his paraplegic son.
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