Cannes Lions
THE COCA-COLA COMPANY, Atlanta / COCA-COLA / 2016
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Description
A nationally recognized radio personality is in a recording studio with a group of teenagers. They are all having a great time when the radio host announces that the Grammy nominated pop artist, Charlie Puth, has joined them in the studio.
The group plays a game in which Charlie hears a song and then proceeds to recreate the song using only his mouth to produce the beats and the melodies. The host and the teenagers are amazed at Charlie's ability to perfectly imitate each song. It is a raw and surprising recognition of a unique talent. Laughter and sense of awe ensues.
The advert transitions to a promotional tag followed by a toast to the good times had by all in attendance.
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