Cannes Lions

JINGLE HOOPS

BARKING OWL, Los Angeles / NBA / 2014

Film
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Description

For this sound design approach we worked closely with agency, production company and production designer to make sure that as they set up the shots in different environments, we were able to replicate it sonically, since there would be no production sound. We hunted down tuned jingle bells which we recorded in different environments and combinations. We then had to re-create the net swooshes, rim hits, sneaker squeaks, footsteps, clothing foley, trash talk between the players, everything. The magic of this spot is that if we did it properly, you would never know that we did anything at all.

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