Cannes Lions
Fishing Hook
LEO BURNETT FRANKFURT, Frankfurt / MCDONALD'S / 2016
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Overview
Entries
Credits
OVERVIEW
Description
As part of a quality campaign, McDonald’s wanted to emphasize the freshness of its Filet-O-Fish burger that is made of 100% fish filet. By simply turning the iconic brand logo upside down we spread the message in a striking way and caught people’s attention.
Execution
As part of a quality campaign, McDonald’s wanted to emphasize the freshness of its Filet-O-Fish burger that is made of 100% fish filet. By simply turning the iconic brand logo upside down we spread the message in a striking way and caught people’s attention.
Outcome
The sales figures increased in the first quarter by more than 10%.
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