The challenge was to create a fashion-focused leadership position for Kohl's in the mass-retail space while clearly demonstrating that Kohl's is an agent of transformation in the lives of consumers. As part of the launch of the Transformation Nation branding platform, this rich media unit, using innovative video animation, tells the transformation story in a high-impact, visual way. We see a silhouetted woman moving through her world as transformation radiates from herself and her clothing. The unit performed well as part of an integrated campaign that saw Kohl's sales rise 13.4%, the best one-month rise in company history.