World Gym is the No. 1 gym in Guatemala; thousands of young Guatemalans visit it, must of them women. But one of the reasons they stop going to the gym is when they become mothers, a role that takes their time and logically becomes their priority. A strategy was needed to make new mothers not to stop going to the gym and to keep their routines. All this without competing with the role of being a mother, which is something we don’t want to fight with or to take any time or importance of. Therfore World Gym created machines to exercise that worked as children’s games, they help moms to exercise and at the same time spend time playing with their kids. .

These machines installed in our gyms have increased by 35 % the return of women to the gyms generating a connection with the brand.

We created machines to exercise that worked as children’s games, they help moms to exercise and at the same time spend time playing with their kids.

This idea was implemented from now on in World Gym.

We created machines to exercise that worked as children’s playgrounds, they help moms to exercise and at the same time spend time playing with their kids. These machines installed in our gyms have help to increase the number of women who returns to the gym by 35% generating a connection with the brand. Now not just mothers but their children want to visit World Gym, becoming the only gym that offers this in the country.