The 'Shop' section of NIKEWomen.com provides an intuitive and stylish shopping experience. The product pages include relevant callouts to 'Workout' — helping to create a seamless site experience between fitness content and the season’s hottest available gear. The elegant presentation of products gives consumers the feeling of shopping in an online boutique. Detailed product information and add to cart are a click away for easy, informative shopping. Regular features, such as the 'Serena Williams Collection', entice and inform the audience on the latest trends in fitness gear.