Cannes Lions

Nike - You Can’t Stop Us: Victory Swim

KOM (KAY-OSKWAREK MUSIC), Manchester / NIKE / 2021

Film

Overview

Entries

Credits

Overview

Execution

The challenge for this project was to create a piece of music that helped further dramatise the emotions of the characters in the spot and to convey the feeling that swimming can be empowering and exciting rather than intimidating.

We built the core of the track from breaths and vocals. This helps convey both the sense of swimming and the movement of water and creates a rhythm that still leaves room for the sound design. As the track progresses we increased the tempo and added additional layers of instrumentation to capture the sense of elation that the water gives to the films characters.

We wanted the music to find its confidence as the girl progressed before growing in scale and intensity to convey the rush of her achievements and the thrills being experienced by the other characters in the spot.

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