Cannes Lions

FIVE LANGUAGES DICTIONARY

LEO BURNETT DEL PERU, Lima / EL COMERCIO NEWSPAPER / 2006

Film

Overview

Entries

Credits

Overview

Description

In the legendary Inca ruins of Sacsayhuaman (Cusco-Peru), a native child, a descendent of the Incas, is enjoying himself speaking and interacting with the tourists who visit the ruins. The child acts spontaneously and speaks to them in several different languages: English, Italian, French and German. SUPER: BE LOCAL. SPEAK GLOBAL.Finally, we see the child approach a kiosk to buy one of the “5 languages” Collectible Brochures FIVE LANGUAGES. ONLY ONE COLLECTABLE BOOKLET. EVERY WEDNESDAY WITH EL COMERCIO.

Similar Campaigns

12 items

The Voice

ITV CREATIVE, London

The Voice

2019, ITV

(opens in a new tab)