Cannes Lions
LEO BURNETT DEL PERU, Lima / EL COMERCIO NEWSPAPER / 2006
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In the legendary Inca ruins of Sacsayhuaman (Cusco-Peru), a native child, a descendent of the Incas, is enjoying himself speaking and interacting with the tourists who visit the ruins. The child acts spontaneously and speaks to them in several different languages: English, Italian, French and German. SUPER: BE LOCAL. SPEAK GLOBAL.Finally, we see the child approach a kiosk to buy one of the “5 languages” Collectible Brochures FIVE LANGUAGES. ONLY ONE COLLECTABLE BOOKLET. EVERY WEDNESDAY WITH EL COMERCIO.
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