Cannes Lions
LEO BURNETT DEL PERU, Lima / EL COMERCIO NEWSPAPER / 2006
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As if it was alive, a small accordion roams the city. We see it roam along streets, tumble down a flight of stairs, travel alongside the railway tracks, run along the coast. Finally it reaches its destination. The house of a man who has just found it in the Classified ads. We see it arrive at the exact moment in which the man circles a Classified ad that reads: Accordion For Sale. Phone: 4413377YOU WANT IT. YOU GOT IT.CLASSIFIED ADS.THE ULTIMATE EFFECTIVENESS
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